Let’s say you have a promotions page where you’re promoting a product via affiliate links. If you currently get 5,000 visits/month at a 2% conversion rate, you have 100 referrals. To get to 200 referrals, you can either focus on getting 5,000 more visitors, or simply increasing the conversion rate to 4%. Which sounds easier? Instead of spending months building domain authority with blogging and guest posts to get more organic traffic, you just have to increase the conversion rate by 2%. This can include landing page optimization, testing your calls-to-action, and having a conversion rate optimization strategy in place. By testing and optimizing your site, you’ll get far better results with much less effort.
Research Pricing (And Set Fair Starting Prices): Before setting prices for each item, research your local Craigslist website and (if possible) nearby yard sales to get a sense of how to price them. Remember that many buyers will try to haggle – so set prices a bit higher than your bottom dollar, but not so high that you’ll scare off first bids. 10% to 15% is a good rule of thumb. Consider bunching low-value items, such as old CDs, into lots of five or 10, or offer x-for-$y deals.
Hunt for under-priced used books that you can sell online. Download an app that reads ISBN numbers so you can scan the barcodes on books. This will pull up the book’s current price on Amazon so you can see if it’s worth trying to resell it. Then, visit used book stores, thrift stores, and garage sales to look for high value books. Post the books for sale online using sites like Amazon or Ebay.